Many popular diets, such as Paleo, Whole30 and Atkins, strictly limit or completely restrict consumption of grains, often stating that they cause inflammation and chronic disease. Gluten-free products are booming as many consumers believe that gluten-free equals to the healthier option. Gluten should indeed be avoided by people suffering from coeliac disease. It’s an auto-immune disease whereby the consumption of gluten triggers the immune system to attack the small intestine

Whether it is the Atkins, Dukan or the ketogenic diet – the popularity of low or non-carbohydrate diets is consistently rising. Just looking at Instragram alone, the number of hashtags for #lowcarb is almost 9m, while #lowfat has just over 1m. Fat and protein are enjoying celebrity status in today social-media society (#protein is at a whopping 19m hashtags and #fat at 11m) while carbohydrates seem to be avoided like the plague (some lonely 0.2m hashtags for #carb). However,